In winning the Best Business to Business Technology Innovation category at the Biztech BrightSparc Awards, Zizo, a strategic database management platform, impressed the judges with its excellent results involving big data analytics. The judges felt it was an interesting idea on a new and common issue of how big data is used, which was reflected in the clear outputs achieved so far.
Zizo, based in Fenny Stratford, Milton Keynes, is a strategic database management platform conceived to meet the challenges of data analytics, allowing organisations to quickly and easily get value from their data and gain insight into performance across the business; from operational and financial through to commercial, digital or social.
When it comes to big data, organisations of all sizes need it. Yet, most are spending increasing amounts of time, money and resource simply storing and processing data, without business decision makers being able to utilise it in an agile and flexible manner.
Too many big data projects start with searching for the right technology, dumping a mass of data into it and then try to work out how it can help their business. That’s the wrong way round. It’s like buying land in a distant country without getting it surveyed first and then trying to work out what to do with the land.
In the rush to use big data, companies are being dazzled by technology and forgetting that it should serve the business. Not the other way round. Also, IT staff shouldn’t have to spend time producing one or two-page reports on the historic performance of a department or the whole business. Far better for them to keep the lights on and think of ways technology can support expansion into new markets and new products and services.
Used properly, data has the power to change everything. And any business, whether big or small, should have the ability to access and use data to change the way they do business. It’s why Zizo does what it does.
Zizo wants to place business data in the hands of those who use it most – business people – and enable anyone to ask any question, at any time, allowing for better, more informed business decisions.
Zizo strongly believes that the key to a successful big data project is for a business to start from the desired business outcome. Once they know what they’re trying to get out of the data, they can then decide what’s the best analytical tool for the job and Zizo can work with businesses to achieve this.
Zizo understands that a one size fits all approach doesn’t work for most businesses and continues to develop the platform to ensure it creates analytics solutions designed to suit their business objectives and vision, and can give them results – fast.
Through its unique combination of state of the art technology and a value driven service, Zizo helps organisations identify and access their most valuable data, and enables them to rapidly become a data driven business. Crucially, this can all be done without the costly investment associated with traditional solutions as, with Zizo, no hardware, software, set-up costs or training is needed.
Zizo patented technology combines the performance of an in-memory database, with the scalability afforded by column-based databases through its pattern-based architecture, creating an intelligent, analytics-as-a-service solution that learns about the analytical workload required, and reduces data to a fraction of its original size. The Zizo data management platform is fully Open Database Connectivity (ODBC) / Java Database Connectivity (JDBC) compliant so that data can be published to any visual analytical application.
Zizo also uses proprietary technology to handle vast volumes of data on an incredibly small hardware footprint. The database is managed using a fully integrated graphical development environment created in-house: ‘Pathway’. The interactive data discovery platform can solve complex data problems for organisations, both small and large, live. Furthermore, the inclusion of this built-in environment allows a customer to interact with the data at every stage of its life cycle without the need for additional tools, such as Extract, Transform and Load (ETL), cleansing, data analysis and data integration technologies.
The Best Business to Business Technology Innovation category was sponsored by Milton Keynes Business Leaders.